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Beyond Sessions
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The Complete Program

The coaching was never the issue.
The container was.

Beyond Sessions gives qualified coaches the architecture, language, and tools to move from delivering individual sessions to running complete coaching engagements, from the first conversation through to meaningful completion.

Enrol in the course
$697 · Seven modules · Lifetime access
Who this is for

You were trained to coach. Not to run a coaching practice.

The gap is structural, built into how the coaching industry trains practitioners. The schools teach you to be present in a session. They do not teach you how to design an engagement that holds across months.

It shows up in specific, recognisable ways:

Chemistry conversations that end without a decision, and you are not sure why
Engagements that lose momentum at month three
Completions that trail off rather than close with real intention
Carrying every engagement in your head, improvising the shape of each session
Clients who say the coaching was good but drift without re-enrolling
This program is right for you if:
You are credentialled or nearing credentialling, working with real clients
Your sessions land well but something in the delivery feels unresolved
You feel like you are improvising the shape of each engagement
You coach across any niche, the system is universal
You want tools you build once and use indefinitely in your practice
What's inside

Seven modules. End to end.

Work through each module at your own pace. Each one follows the natural arc of a coaching engagement, from the first prospect conversation through to a structured completion. Apply the tools in your practice from the same week.

Module 1
The Full Journey Map
See the complete end-to-end system and where your current practice sits inside it. You leave with the full picture and a clear sense of what to build next.
Module 2
Professional Structure and Agreements
The foundations that make a coaching relationship feel safe and professional before the coaching begins. Contracting, expectations, rhythm of communication.
Module 3
The Chemistry Session
Structure the chemistry conversation so it ends in a decision, not a follow-up. The preframe that changes the shape of the entire conversation. Connection before commitment.
Module 4
The Discovery Phase
Not a session, a phase. A multi-step process that builds the foundation before the coaching begins. Intake, insight gathering, action planning. Refined over a decade of real practice.
Module 5
Delivery Rhythms
The structure that sits inside every session of a designed journey. A consistent opening, close, and way of marking progress. Stop improvising and start leading.
Module 6
Milestones and Reviews
How to mark progress across an engagement so transformation does not go unnoticed, by you or by the client. The review conversation that keeps momentum alive at the mid-point.
Module 7
Completion and Re-enrolment
The most underused moment in coaching. A structured completion process that makes the journey's value visible and creates the natural space for the next conversation without selling.
What changes

After Beyond Sessions, four things are different.

01
Chemistry conversations that close
Prospects leave with a decision, not a "let me think about it." The session has a shape. So does the outcome.
02
Engagements that hold their shape
Clients know where they are in the journey at every point. The drift that happens at month three stops happening.
03
Completions with visible transformation
The work across the engagement becomes visible, for both of you. Referrals follow. So does re-enrolment.
04
A practice you can describe and scale
You know what you offer, how you deliver it, and what makes it distinct. That clarity is what makes word-of-mouth coherent.
From the 1st Coaching Program

In their own words, after the program.

Two practitioners from the 1st Coaching Program, speaking for themselves.

When I enrolled in Beyond Sessions, I was certified but struggling — drowning in the "shoulds" of setting up a coaching business without a clear roadmap. What this program did was give me structure and permission to simplify.

I learned to wear two hats intentionally: the CEO who designs the client experience, and the coach who delivers it. More importantly, I now have a defined journey for my clients.

The clarity this program gave me was a game-changer. Instead of trying to perfect everything before launch, I now know the essential things to set up and run. That freed me.

I'm better off because of this program. The facilitation by Steve and Erwin, supported by Emma, created a beautiful learning experience.

Priscah Motogwa
Coach · Coaching Program 1 participant

I came into Beyond Sessions with years of learning how to coach — through good organisations via Zoom, many online certifications, a worldwide conference, and creating my coaching business with an LLC and a website.

What changed for me was a greater emotional confidence in the coaching process and a greater conviction of how to be the CEO of my business. The leaders and the other coaches in the group created a great dynamic to bring about this effect.

I am leaving with a continued support group and website, a clarification of what I want to do with my business, and freedom in my heart to give of myself as a coach as I help the clients do the work they need to do for themselves.

Gayle Knutson
Coach · Coaching Program 1 participant
Choose your path

Two ways through the same complete system.

The material is the same across both. The difference is whether you build it yourself, or we build it with you.

Start here · Self-paced
Beyond Sessions Course
$697
One-time payment · Lifetime access
7 modules, complete self-paced program content
Lifetime access, all future updates included
3 live monthly AMA calls with Steve and Erwin
3 months Beyond Sessions community access
1 month Your Coaching Community Pro trial [[ CONFIRM: card required, renews at $29/month unless cancelled ]]
Enrol in the course, $697
Contact us after Module 1 if the material is not right for where you are. We will work it out.
Done with you · One coach
Beyond Sessions Private Journey
$5,000
One coach · Four weeks
Your Beyond Sessions journey, built with you
One two-hour intensive with Steve or Erwin
Weekly working sessions until your system is done
Built for your niche, your clients, your business
Your $697 course fee credits toward it
See the Private Journey
A short fit call comes first. If it is not right, we say so.
The Beyond Sessions Coaching Program , our live group format, is currently closed with no new dates set. About the Coaching Program →
Side by side

Full comparison

What's included Course, $697 Private Journey, $5,000
7 modules, full program content ✓ ✓
Lifetime course access ✓ ✓
AMA calls with Steve and Erwin 3 monthly calls ✓
Your journey built with you — ✓
Two-hour private intensive — ✓
Weekly one-to-one working sessions — ✓
Built for your niche and clients — ✓
Format Self-paced, no deadlines Four weeks, one coach
Your faculty

Dr Steve Jeffs and Erwin de Grave.

Dr Steve Jeffs
Dr Steve Jeffs, MCC, CPCC
Master Coach and Business Psychologist
Steve has worked in coaching, supervision, and professional development for over 20 years. He developed the Beyond Sessions methodology over a decade of working with coaches at every stage of practice. He is a Master Certified Coach, coach trainer, supervisor, and Director of Coaching at The Coaching Tools Company. He has trained over 1,000 coaches internationally, and his book became a bestseller in the Mentoring and Coaching category on Amazon.
Erwin de Grave
Erwin de Grave, CPC
Business Advisor, Consultant and Coach
Erwin is a senior business consultant and M&A advisor who co-facilitates Beyond Sessions. He brings the business architecture layer, the thinking that sits between excellent coaching and a coherent, sustainable practice. With 25 years in strategy, systems, and sustainable growth, he works with coaches on the structural and commercial dimensions that training programmes rarely address.
Frequently asked questions

Good questions before you enrol.

I coach part-time alongside a full-time role. Will I have time?
The course is self-paced with no deadlines. Most practitioners complete one module per week or fortnight. The tools you build in each module go directly into your client work from the same week, so learning time and practice time overlap rather than compete.
I coach in a specialist niche. Will this system work for me?
The system is universal because it addresses the architecture of the coaching relationship, not the content of any specific niche. Executive coaches, life coaches, health coaches, and team coaches all use the same structural elements.
I have been coaching for years. Is this material I have not seen?
Most experienced coaches recognise the problems Beyond Sessions solves, because they have lived them. If you have a complete, documented end-to-end practice system already, this probably is not for you. If you have useful pieces but not a coherent whole, it fills the gaps.
Is the $697 course price a one-time payment?
Yes. $697 USD, paid once. No recurring fees on the course. Your access to the course content does not expire, and future updates come to you at no additional cost.
What is the difference between the course and the Private Journey?
The course gives you the complete system to work through and apply on your own. The Private Journey is the done-with-you build: one coach works with you over four weeks to implement your Beyond Sessions client journey around your niche, your clients, and your business. If you start with the course and later move up, your $697 credits toward the Private Journey.
Will there be another live Coaching Program? Should I wait?
There is no announced date for the next Coaching Program. If you want to start building the system now rather than waiting, the course gives you access immediately, including the AMA calls and community, so you are not waiting to connect with Steve and Erwin.
What is the community platform, and does it auto-renew?
[[ REWRITE NEEDED. The old answer said three months with no automatic billing. Your new terms are a one-month Your Coaching Community Pro trial with a card required, renewing unless cancelled. State the renewal price, the timing, and how to cancel. Confirm the exact wording. ]]
Still have questions? [email protected]

Ready to stop improvising
and start leading?

Two paths. One complete system. Build it yourself, or build it with us.

Enrol in the course, $697 Want it built with you? See the Private Journey →
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