The coaching was never the issue.
The container was.
Beyond Sessions gives qualified coaches the architecture, language, and tools to move from delivering individual sessions to running complete coaching engagements — from the first conversation through to meaningful completion.
You were trained to coach. Not to run a coaching practice.
That gap is structural — built into how the coaching industry trains practitioners. The schools teach you to be present in a session. They do not teach you how to design an engagement that holds across months.
It shows up in specific, recognisable ways:
- —Chemistry conversations that end without a decision, and you're not sure why
- —Engagements that lose momentum at month three
- —Completions that trail off rather than close with real intention
- —Carrying every engagement in your head, improvising the shape of each session
- —Clients who say the coaching was good but drift without re-enrolling
"Before, I was doing coaching. After Beyond Sessions, I had a coaching system."
- You are credentialled or nearing credentialling, working with real clients
- Your sessions land well but something in the delivery feels unresolved
- You feel like you're improvising the shape of each engagement
- You coach across any niche — the system is universal
- You want tools you build once and use indefinitely in your practice
Seven modules. End to end.
The Full Journey Map
See the complete end-to-end system and where your current practice sits inside it. You leave with the full picture — and a clear sense of what to build next.
Professional Structure and Agreements
The foundations that make a coaching relationship feel safe and professional before the coaching begins. Contracting, expectations, rhythm of communication.
The Chemistry Session
Structure the chemistry conversation so it ends in a decision, not a follow-up. The preframe that changes the shape of the entire conversation. Connection before commitment.
The Discovery Phase
Not a session — a phase. A multi-step process that builds the foundation before the coaching begins. Intake, insight gathering, action planning. Refined over a decade of real practice.
Delivery Rhythms
The structure that sits inside every session of a designed journey. A consistent opening, close, and way of marking progress. Stop improvising and start leading.
Milestones and Reviews
How to mark progress across an engagement so transformation doesn't go unnoticed — by you or by the client. The review conversation that keeps momentum alive at the mid-point.
Completion and Re-enrolment
The most underused moment in coaching. A structured completion process that makes the journey's value visible — and creates the natural space for the next conversation without selling.
After Beyond Sessions, four things are different.
In their own words, after the program.
Two practitioners from Cohort 1, speaking for themselves.
When I enrolled in Beyond Sessions, I was certified but struggling — drowning in the "shoulds" of setting up a coaching business without a clear roadmap. What this program did was give me structure and permission to simplify.
I learned to wear two hats intentionally: the CEO who designs the client experience, and the coach who delivers it. More importantly, I now have a defined journey for my clients.
The clarity this program gave me was a game-changer. Instead of trying to perfect everything before launch, I now know the essential things to set up and run. That freed me.
I'm better off because of this program. The facilitation by Steve and Erwin, supported by Emma, created a beautiful learning experience.
I came into Beyond Sessions with years of learning how to coach — through good organisations via Zoom, many online certifications, a worldwide conference, and creating my coaching business with an LLC and a website.
What changed for me was a greater emotional confidence in the coaching process and a greater conviction of how to be the CEO of my business. The leaders and the other coaches in the group created a great dynamic to bring about this effect.
I am leaving with a continued support group and website, a clarification of what I want to do with my business, and freedom in my heart to give of myself as a coach as I help the clients do the work they need to do for themselves.
Two ways through the same complete system.
The material is the same across both options. The difference is structure, access, and accountability.
Beyond Sessions Course
Work through the complete program at your own pace. Apply each module in your practice as you go. No deadlines, no fixed schedule.
- 7 modules — complete self-paced program content
- Lifetime access — all future updates included
- 3 live monthly AMA calls with Steve and Erwin
- 3 months Beyond Sessions community access
- 3 months Your Coaching Community Pro ($297 value)
Contact us after Module 1 if the material isn't right for where you are — we'll work it out.
Beyond Sessions Cohort
Everything in the course, plus six weeks of live group sessions, peer cohort accountability, and a 1:1 strategy call with faculty.
- Everything in the self-study course
- 7 weekly live calls with Steve and Erwin (from 20 May at 10am EDT)
- Peer cohort with other practitioners throughout
- 1 x business strategy call — 1:1 with faculty
- 3 months Mentor Programme access
- 12 months Your Coaching Community Pro — 4x the course inclusion
No next cohort date confirmed yet. Waitlist members hear first.
Full comparison
| What's included | Self-study — $697 | Cohort 2 — $2,997 |
|---|---|---|
| 7 modules — full program content | ✓ | ✓ |
| Lifetime course access | ✓ | ✓ |
| AMA calls with Steve and Erwin | 3 monthly calls | 6 weekly live calls |
| Live group cohort sessions | — | ✓ 6 weeks |
| Peer cohort — other practitioners | — | ✓ |
| 1:1 business strategy call | — | ✓ |
| Mentor Programme access | — | 3 months |
| Your Coaching Community Pro | 3 months | 12 months |
| Payment plan available | — | 3 x $1,097 |
| Format | Self-paced, no deadlines | Starts 20 May 2026 |
Dr Steve Jeffs and Erwin de Grave.
Steve has worked in coaching, supervision, and professional development for over 20 years. He developed the Beyond Sessions methodology over a decade of working with coaches at every stage of practice — from those completing their training to those running established organisational programmes.
He is a Master Certified Coach, coach trainer, supervisor, and Director of Coaching at The Coaching Tools Company. He has trained over 1,000 coaches internationally, and his book became a bestseller in the Mentoring and Coaching category on Amazon.
Erwin is a senior business consultant and M&A advisor who co-facilitates Beyond Sessions. He brings the business architecture layer — the thinking that sits between excellent coaching and a coherent, sustainable practice.
With 25 years in strategy, systems, and sustainable growth, Erwin works with coaches on the structural and commercial dimensions that training programmes rarely address. He has seen first-hand the unique challenges coaches face in building successful, profitable practices.
Good questions before you enrol.
I coach part-time alongside a full-time role. Will I have time?
I coach in a specialist niche. Will this system work for me?
I've been coaching for years. Is this material I haven't seen?
The cohort looks more valuable. Why choose the course?
What are dates and times of the Cohort calls?
Will there be another cohort? Should I wait?
Is the $697 course price a one-time payment?
What is the community platform and does it auto-renew?
Still have questions?
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Ready to stop improvising and start leading?
Two paths. One complete system. Both begin here.