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Professional Development for Coaches

You're already a good coach.
This is about what you build around it.

Most qualified coaches reach a point where the sessions work but the practice around them does not. Beyond Sessions gives you the system to design, sell, and deliver coaching engagements that hold their shape. Start with the free guide.

Get the free guide
20+ Years faculty practice
7 Modules
Two Ways to work with us
What Beyond Sessions is

You were trained to coach. Not to run a coaching practice.

"Most coaches have the engine. Beyond Sessions gives you the vehicle."

The gap is structural, built into how the coaching industry trains practitioners. The schools teach you to be present in a session. They do not teach you how to design an engagement that holds across months.

You see it in specific ways: the chemistry conversation that ends without a decision, the engagement that loses momentum at month three, the completion that trails off rather than closes.

Beyond Sessions fills that gap with a working system you build as you go and use in your practice from the same week.

Dr Steve Jeffs
Dr Steve Jeffs
MCC · CPCC · Co-founder, The Guiding Matrix
Master Coach and Business Psychologist. Director of Coaching at The Coaching Tools Company. More than 1,000 coaches trained across a 20-year international practice.
Erwin de Grave
Erwin de Grave
CPC · Business Advisor · Co-facilitator
Business Advisor and M&A Consultant. 25 years in strategy, systems, and sustainable growth, working with coaches on the commercial architecture their practice runs on.
From the 1st Coaching Program

In their own words, after the program.

Two practitioners from the 1st Coaching Program, speaking for themselves.

When I enrolled in Beyond Sessions, I was certified but struggling — drowning in the "shoulds" of setting up a coaching business without a clear roadmap. What this program did was give me structure and permission to simplify.

I learned to wear two hats intentionally: the CEO who designs the client experience, and the coach who delivers it. More importantly, I now have a defined journey for my clients.

The clarity this program gave me was a game-changer. Instead of trying to perfect everything before launch, I now know the essential things to set up and run. That freed me.

I'm better off because of this program. The facilitation by Steve and Erwin, supported by Emma, created a beautiful learning experience.

Priscah Motogwa
Coach · Coaching Program 1 participant

I came into Beyond Sessions with years of learning how to coach — through good organisations via Zoom, many online certifications, a worldwide conference, and creating my coaching business with an LLC and a website.

What changed for me was a greater emotional confidence in the coaching process and a greater conviction of how to be the CEO of my business. The leaders and the other coaches in the group created a great dynamic to bring about this effect.

I am leaving with a continued support group and website, a clarification of what I want to do with my business, and freedom in my heart to give of myself as a coach as I help the clients do the work they need to do for themselves.

Gayle Knutson
Coach · Coaching Program 1 participant
Two ways to work with us

Build it yourself, or build it with us.

Start here · Self-paced
Beyond Sessions Course
$697 one-time · lifetime access
7 modules, self-paced, no deadlines
Lifetime access, all future updates
3 live monthly AMA calls with Steve and Erwin
3 months Beyond Sessions community
1 month Your Coaching Community Pro trial, then $290/year or $29/month unless cancelled
Enrol in the course
Done with you · One coach
Beyond Sessions Private Journey
$5,000 four weeks
Your Beyond Sessions journey, built with you
One two-hour intensive with Steve or Erwin
Weekly working sessions until your system is done
Built for your niche, your clients, your business
Your $697 course fee credited if you upgrade
See the Private Journey
Prefer a live group? The Beyond Sessions Coaching Program is currently closed, with no new dates set. The Private Journey is our one-to-one route, and it is open now. About the Coaching Program →
Beyond Sessions

The coaching was never the issue.
The container was.

Start with the free guide. When you are ready to build the system underneath the skill, the course is one step away.

Get the free guide
© 2026 The Guiding Matrix. All rights reserved.

Book your fit call

Leave your details and we will be in touch to arrange a short call. We look at your practice together and decide whether the Private Journey is the right fit.