SELF-STUDY COURSE — AVAILABLE NOW
BEYOND SESSIONS COURSE
You’re already a good coach.
This is about what you build around it.
The complete Beyond Sessions system — self-paced, lifetime access, with ongoing faculty support built in.
Most qualified coaches reach a point where the sessions are working but the practice around them isn’t. Clients drift. Chemistry conversations end without a decision. Engagements close without real completion. The coaching is not the problem. The container is.
7 Modules
Self-paced programme content
3 Live AMA calls
Monthly with Steve and Erwin
3 months
Beyond Sessions community access
$695
One-time payment — lifetime access
Who this is for
You were trained to coach.
Not to run a coaching practice.
That gap is not a personal failing. It is structural — built into how the coaching industry trains practitioners. It shows up in specific, recognisable ways: the chemistry conversation that ends without a decision, the engagement that loses momentum at month three, the completion that trails off rather than closes.
Beyond Sessions fills that gap entirely. Not with theory about what a coaching practice should look like — with a working system you build as you go through the program and use in your practice from the same week.
This course is for you if:
You are credentialled or nearing credentialling and working with real clients
Your sessions land well but something in the delivery still feels unresolved
You feel like you’re carrying every engagement in your head
Chemistry conversations end without a clear decision and you’re not sure why
You want to work through the material at your own schedule and pace
You work across any coaching niche — the system is universal
This is not the right fit if:
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You are still working through foundational coaching training
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You are looking for a client acquisition or lead generation system
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You want a script to follow rather than a system to build
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You need live accountability and direct weekly access to faculty — in that case Cohort 2 is the better fit
What’s inside
Seven modules.The complete coaching journey — end to end.
Work through the material at your own pace. Each module builds on the last, following the natural arc of a coaching engagement — from the first conversation with a prospect through to meaningful completion.
Module 1
The Full Journey Map
See the complete end-to-end coaching system and how every element connects. You leave this module with the full picture — and a clear sense of where your current practice sits inside it.
Module 2
Professional Structure and Agreements
The foundations that make a coaching relationship feel safe and professional before the coaching begins. Contracting, expectations, rhythm of communication.
Module 3
The Chemistry Session
How to structure the chemistry conversation so it ends in a decision, not a follow-up. The preframe that changes the shape of the entire conversation. Connection before commitment.
Module 4
The Discovery Phase
Not a session — a phase. A multi-step process that builds the foundation before the coaching begins. Intake, insight gathering, action planning. Refined over a decade of real practice.
Module 5
Delivery Rhythms
The structure that sits inside every session of a designed journey. A consistent opening, close, and way of marking progress. Clients feel it. You stop improvising and start leading.
Module 6
Milestones and Reviews
How to mark progress across an engagement so transformation doesn’t go unnoticed — by you or by the client. The review conversation that keeps momentum alive at the mid-point.
Module 7
Completion and Re-enrolment
The most underused moment in coaching. A structured completion process that makes the journey’s value visible — and creates the natural space for the next conversation without selling.
Full inclusions
Everything in the Course
Self-directed does not mean alone. The Course includes ongoing access to faculty and community throughout your three months of supported access.
7
Modules
All programme content, self-paced
Lifetime
Course access
After completion — yours to keep
3
Live AMA calls
Monthly with Steve and Erwin
3 mo
Community access
Beyond Sessions community
3 mo
YCC Pro membership
Your Coaching Community Pro
Self-directed. Not alone.
The three monthly AMA calls are live sessions with Dr Steve Jeffs and Erwin de Grave — not pre-recorded Q&As. You bring what you are working on. They answer it directly. This is the element that makes the Course something other than self-study in isolation.
What changes
Before I was doing coaching.
Now I have a coaching system.
The coaching was never the issue. What most coaches are missing is the architecture that goes underneath it. When that architecture exists, everything inside it — the sessions, the conversations, the relationships — works better. Not because you coach differently. Because the structure is holding what you used to carry alone.
“The journey does the heavy lifting, and I get to do the finesse.”
Cohort 1 participant
By the end of the Course, you have a complete, documented reference system for every stage of a coaching engagement — not notes, not a workbook, but a professional operational guide you will use in practice every week.
The arc of the system
1
Chemistry — a conversation designed to end in a decision
No more waiting to hear back from people you know you could help. The close is built into the structure from the start.
2
Discovery — a phase, not a session
The foundation that makes everything that follows possible. When discovery is given room to unfold, the client shows up differently to every session after it.
3
Delivery — sessions that know what they’re for
Each session serves a known intent rather than absorbing whatever arrives that day. Clients feel the difference even when they can’t name it.
4
Completion — where transformation becomes visible
The structured conversation that makes the invisible visible. Clients see what they built. You see the full arc. Re-enrolment becomes a natural next step, not a sales conversation.
Common questions
Things coaches ask before enrolling
Honest answers to the hesitations most coaches bring to this decision.
“I’ve done programs before and nothing changed.”
That’s a legitimate concern and worth taking seriously. The distinction that matters here is between knowledge and a working system. Most programs produce understanding — you leave knowing more about how a coaching practice should work. Beyond Sessions produces something different: a complete, documented, operational system for every stage of an engagement that you build as you go through the program and use from the same week. If previous programs gave you principles to apply, this gives you the implementation.
“I already know most of this.”
Most experienced coaches know parts of this — they have some awareness of chemistry sessions, some sense that completion matters. The question is not whether you know the concepts but whether you have a coherent, complete, documented operational system for every stage. Almost no coaches do. The ones who do built it themselves through years of trial and error. Knowing what a completion conversation should look like and having a designed completion process you run with every client are two different things. Which one do you have?
“I’m not established enough yet.”
The earlier you build the architecture, the less you have to unlearn later. A coach who establishes the system while they are still building their practice does not accumulate years of client relationships built on a fragile foundation. The program is most valuable to coaches who are qualified and working with clients but have not yet built the commercial and operational infrastructure around their coaching. That is exactly the person this was designed for.
“I’m too busy right now.”
The coaches who say they are too busy are often too busy because they are doing everything by hand — every enrolment conversation, every re-enrolment, every close. That is the exact pattern the Course addresses. The self-paced format means you work through it on your schedule, not a fixed one. And the system you build during the course replaces the improvisation that creates the busyness — it does not add to it.
“I’m not sure the ROI is clear.”
The primary financial mechanism is specific: re-enrolment. A coach who designs and runs one additional multi-month engagement per year — as a result of having a proper completion and re-enrolment conversation — recovers the investment many times over. That is not a promise about guaranteed outcomes. It is a description of the specific mechanism through which value is created. The ROI is not from becoming a better coach. It is from one conversation — the completion conversation — that you are currently not having, with clients who would have continued if you had asked them properly.
“Won’t structure make my coaching feel less authentic?”
This is the concern most coaches carry into the program and the one that changes fastest. Structure is not the opposite of intuition — it is the condition that allows intuition to function without exhaustion. When the journey is designed and held, you are freed to be fully present inside each moment. You are not simultaneously trying to figure out where the engagement is going, whether the client is on track, or what should happen next week. The journey holds all of that. You get to coach.
Enrol today
Beyond Sessions Course
The complete system for designing and delivering professional coaching journeys — self-paced, with lifetime access and three months of ongoing faculty support.
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All 7 programme modules — self-paced, yours to work through in your own time
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Lifetime access after completion — the system stays with you
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3 monthly live AMA calls with Steve Jeffs and Erwin de Grave
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3 months Beyond Sessions community access
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3 months Your Coaching Community Pro membership
No refund policy. Once you enrol you receive immediate access to all course materials. Please read this page carefully and reach out with any questions before enrolling. Contact: [TGM-CONTACT-EMAIL]
BEYOND SESSIONS
Self-Study Course
Self-paced · 7 modules · Lifetime access
3 live AMA calls included
$695
One-time payment
Immediate access on enrolment. Work at your own pace. Lifetime access after completion.